Interesting

Seth's BlogIs it interesting because it happened…

or because it happened to you?

If George Clooney sits next to you at a restaurant, that’s interesting to you, no doubt, but only interesting to your friends because you’re so excited. I mean, he had to sit next to someone!

Should we read your press release or come to your gallery opening or take a sales meeting because it’s important, or because it’s important to you?

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends. (Emphasis mine)

There’s a circle of friends in our lives that care a lot about what we care about. The rest of the world? They mostly don’t.

[Feel free to insert “important” and “urgent” as well. ]

Originally posted on Seth’s Blog.

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