I believe strongly in the power of a message told with heart and gratitude.
Tell a story (message) with real, genuine, sincere passion (heart) and humility (gratitude) – and everyone involved, staff, customers and/or you will be more likely to respond. Done well and your audience will become engaged (physically, emotionally, spiritually, financially) in the project.
Like a table, it requires, at a minimum, all three legs to stand. If we omit one, the project won’t stand. It won’t resonate, and it won’t have the value it could – to you or your customer.