SETH GODIN: If You’re An Average Worker, You’re Going Straight To The Bottom (Repost)

I sent this link out on a tweet the other day. It’s a quick article that was highlighted on LinkedIn. Business Insider reported on an interview with Seth Godin discussing the changes in the workplace and how “average” is becoming the lowest common denominator.

The take-away, at least for me, is the challenge to do excellent. Not just in business, but in every area of my life. As a husband, dad, friend, son, follower of Jesus, etc. The article can be summed up in one line:

“…if you’re different somehow and have made yourself unique, people will find you…”

The way we do business is changing fast and in order to keep up, your entire mentality about work has to change just as quickly.

Unfortunately, most people aren’t adapting fast enough to this change in the workplace, says marketing guru Seth Godin in an interview with the Canadian talk show “George Stroumboulopoulos Tonight” (via Pragmatic Capitalism).

According to the founder of and author or 13 books, the current “recession is a forever recession” because it’s the end of the industrial age, which also means the end of the average worker.

“For 80 years, you got a job, you did what you were told and you retired,” says the former vice president of direct marketing at Yahoo! People are raised on this idea that if they pay their taxes and do what they’re told, there’s some kind of safety net, or pension plan that’s waiting for them. But the days when people were able to get above average pay for average work are over.

If you’re the average person out there doing average work, there’s going to be someone else out there doing the exact same thing as you, but cheaper. Now that the industrial economy is over, you should forget about doing things just because it’s assigned to you, or “never mind the race to the top, you’ll be racing to the bottom.”

However, if you’re different somehow and have made yourself unique, people will find you and pay you more, Godin says.

Instead of waiting around for someone to tell you that you matter, take your career into your own hands. In other words, don’t wait for someone else to pick you and pick yourself! If you have a book, you don’t need a publisher to approve you, you can publish it yourself. It’s no longer about waiting for some big corporation to choose you. We’ve arrived at an age where you choose yourself.

Q: How am I different from anyone else in the way I do business, my relationships, my standards, etc.?

Q: What am I doing to be different?

Q: Why do people gravitate towards that difference?

Q: Am I making the most of the opportunities that I have?

Read the original article here.


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