Received this blog post by Dave Clarke in my inbox today.
While I enjoyed the entire post, one point in particular was really great:
It’s All About Relevance, Resonance and Significance
As Brian Solis, author of “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web” explains, social media doesn’t work like, and isn’t measured the way traditional advertising works. It’s not about impressions and reach. It’s about how relevant your marketing is, how much it resonates with your customers and how significant they believe it is so they will act on, and interact with, your marketing. Solis says, the acronym KISS still applies, but with inbound marketing its meaning has shifted from Keep It Simple Stupid, to Keep It Significant and Shareable. (emphasis added)
Simple (but certainly not simplistic) encapsulating and on target. Well stated.